Cracker Barrel Logo Redesign Sparks Outrage, Even Trump Weighs In

Jesse Morgan
Aug 26, 2025
Cracker Barrel's new logo sparked widespread outrage, with customers and even Donald Trump criticizing the redesign. Many feel the simplified logo lacks the charm of the original, and the controversy has reportedly impacted the company's stock.
Cracker Barrel Logo Redesign Sparks Outrage, Even Trump Weighs In

Cracker Barrel's recent logo redesign has ignited a firestorm of criticism, drawing the attention of customers and even President Donald Trump. The restaurant chain unveiled a simplified logo on August 19th, a move that has been met with widespread disapproval.

The new logo features the company's name in brown lettering set against a golden yellow border. Gone is the iconic silhouette of a man seated next to a wooden barrel, a symbol the company says represented the "old country store experience" where people gathered to share stories.

Many customers feel the new design lacks the charm and character of the original, with some describing it as "cold" and "sterile." The backlash extended beyond mere aesthetics, with some conservative voices suggesting the rebrand was driven by political motives, specifically diversity, equity, and inclusion initiatives.

Donald Trump joined the chorus of discontent, taking to Truth Social to urge Cracker Barrel to revert to its old logo. He suggested the company could capitalize on the controversy, earning "free publicity" by admitting a mistake and holding a press conference. "Make Cracker Barrel a WINNER again," he wrote.

Trump's son, Donald Trump Jr., also voiced his displeasure on X, questioning, "WTF is wrong with @CrackerBarrel?!"

Cracker Barrel responded to the criticism in a statement, acknowledging they "could've done a better job sharing who we are and who we'll always be." The company emphasized that its focus remains on food quality and customer experience.

The controversy appears to have had a tangible impact on the company's stock, which reportedly experienced a significant drop in the days following the logo's unveiling. It remains to be seen whether Cracker Barrel will heed the calls for a return to its original branding.

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